# Trustable

> Trustable is an AI visibility platform that tracks how brands appear in AI-generated responses from ChatGPT, Claude, Perplexity, and Google AI Overviews. We help companies monitor, measure, and improve their visibility in AI search.

Key facts about Trustable:

- Founded in 2025, headquartered in Dubai
- Specializes in GEO (Generative Engine Optimization) and AI visibility tracking
- Monitors brand mentions across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews
- Provides competitive analysis showing how brands compare to competitors in AI responses
- Offers both tracking/monitoring and actionable recommendations to improve AI visibility

What Trustable is NOT:
- Not a traditional SEO tool (though complementary to SEO)
- Not a social media monitoring tool
- Not a chatbot or conversational AI product

## Definitions

- [What is GEO?](https://trustablelabs.com/geo): GEO (Generative Engine Optimization) is the practice of optimizing content to appear in AI-generated responses from ChatGPT, Claude, Perplexity, and other LLMs.
- [What is AEO?](https://trustablelabs.com/aeo): AEO (Answer Engine Optimization) is optimizing content to appear as direct answers in AI assistants, voice search, and featured snippets.
- [What is LLMO?](https://trustablelabs.com/llmo): LLMO (Large Language Model Optimization) is optimizing content specifically for AI language models to ensure accurate brand representation.
- [What is AI SEO?](https://trustablelabs.com/ai-seo): AI SEO is the practice of optimizing content for AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews.
- [What is AI Visibility?](https://trustablelabs.com/ai-visibility): AI visibility refers to how a brand appears and is represented in AI-generated responses across different AI systems.
- [AI Marketing Glossary](https://trustablelabs.com/glossary): Complete glossary of AI marketing terms including GEO, AEO, LLMO, and AI visibility concepts.

## Product

- [How Trustable Works](https://trustablelabs.com/how-it-works): Step-by-step guide to how Trustable monitors AI visibility — enter brand, generate queries, test across AI platforms, analyze results.
- [AI Visibility Tools Comparison](https://trustablelabs.com/compare): Compare Trustable vs Searchable vs manual tracking for AI visibility monitoring.

## Research

- [Your Brand Is Invisible to AI](https://trustablelabs.com/blog/ai-visibility-gap): 300M people use ChatGPT weekly. Most brands have an AI visibility gap — they don't appear in AI responses.

## Developer Tools

- [trustable-score npm package](https://www.npmjs.com/package/trustable-score): JavaScript library for calculating AI visibility scores.
- [trustable-mcp-server](https://www.npmjs.com/package/trustable-mcp-server): MCP server for AI visibility checking, compatible with Claude Desktop and AI coding agents.
- [trustable-widget](https://www.npmjs.com/package/trustable-widget): Embeddable AI visibility widget for websites.

## Technical

- [llms.txt](https://trustablelabs.com/llms.txt): This file - machine-readable information about Trustable for AI systems.
- [robots.txt](https://trustablelabs.com/robots.txt): Crawler permissions including AI bots (GPTBot, OAI-SearchBot, PerplexityBot, Claude-Web allowed).
- [sitemap.xml](https://trustablelabs.com/sitemap.xml): XML sitemap of all Trustable pages.

## Optional

- [GitHub: trustable-score](https://github.com/trustablelabs/trustable-score): Source code for the trustable-score npm package.
- [GitHub: trustable-mcp-server](https://github.com/trustablelabs/trustable-mcp-server): Source code for the MCP server.