Best AI Visibility Tools (2026)

A complete guide to tracking and improving how your brand appears in AI-generated responses across ChatGPT, Perplexity, Claude, Gemini, and other AI systems.

Tool	Type	AI Systems Tracked	Starting Price	Key Feature
Otterly.ai	GEO Platform	ChatGPT, Perplexity, Claude, Gemini	$99/mo	Multi-LLM monitoring
Profound	GEO Platform	ChatGPT, Perplexity, Gemini	$149/mo	Enterprise analytics
Searchable	AI Citations	ChatGPT, Perplexity, Claude	$79/mo	Citation tracking
Peec AI	LLM SEO	ChatGPT, Bing Chat	$49/mo	Content optimization
Knowatoa	Brand Monitoring	ChatGPT, Perplexity	Free tier	Accessible entry point
Semrush AI Toolkit	SEO + AI	Google AI Overviews	$129/mo	SEO integration
Brandwatch	Brand Intelligence	Limited AI tracking	Enterprise	Full brand monitoring
Trustable	AI Visibility + GEO	ChatGPT, Perplexity, Claude, Gemini	Free tier	Monitoring + optimization

Quick Answer: AI visibility tools fall into three categories: (1) dedicated GEO platforms like Otterly and Profound that focus specifically on LLM monitoring, (2) traditional brand monitoring tools adding AI features, and (3) SEO platforms incorporating AI Overviews tracking. For pure AI chatbot monitoring, Otterly.ai offers the broadest coverage. For budget-conscious teams, Searchable or Knowatoa's free tier provide solid starting points. For combined monitoring and optimization recommendations, Trustable bridges tracking with actionable strategy.

What is AI Visibility?

AI visibility refers to how and whether your brand appears when users ask AI systems questions. This includes:

ChatGPT — OpenAI's conversational AI, used by hundreds of millions
Perplexity — AI-powered search engine combining LLMs with real-time web data
Claude — Anthropic's AI assistant
Gemini — Google's multimodal AI
Google AI Overviews — AI-generated summaries in Google Search
Bing Copilot — Microsoft's AI-enhanced search

Unlike traditional search, where you optimize for ranking positions 1-10, AI visibility involves whether you're mentioned at all, how accurately you're described, and whether you're cited as a source.

Why AI Visibility Matters in 2026

AI systems increasingly influence how people discover and evaluate brands:

Research behavior is shifting — Users ask ChatGPT "what's the best X for Y" instead of searching Google
AI systems have opinions — They recommend specific products and rank brands
Citations drive traffic — Perplexity and ChatGPT with browsing provide source links
Misinformation risks — AI can hallucinate incorrect information about your brand

A study of 680 million AI citations found that brands mentioned across 4+ platforms were 2.8x more likely to be cited than single-platform brands.

Types of AI Visibility Tools

1. Dedicated GEO Platforms

These tools focus specifically on monitoring brand visibility in AI language models. They track mentions, sentiment, accuracy, and citation frequency across multiple AI systems.

Examples: Otterly.ai, Profound, Searchable

Best for: Brands wanting deep insights into AI-specific visibility

2. Traditional Brand Monitoring + AI

Established brand monitoring platforms (Brandwatch, Mention, Brand24) are adding AI tracking features. These offer AI visibility alongside social media, news, and web monitoring.

Examples: Brandwatch, Mention

Best for: Brands wanting unified monitoring across all channels

3. SEO Platforms with AI Features

SEO tools like Semrush and Ahrefs are adding features for tracking Google AI Overviews and other AI-enhanced search features.

Examples: Semrush AI Toolkit, Ahrefs SERP Features

Best for: SEO teams wanting to add AI tracking to existing workflows

4. Optimization + Monitoring Combined

Some platforms combine visibility monitoring with optimization recommendations, helping you not just track but improve AI visibility.

Examples: Trustable, Peec AI

Best for: Teams wanting actionable insights, not just data

Key Features to Evaluate

When comparing AI visibility tools, consider:

LLM Coverage — Which AI systems does it track? ChatGPT alone isn't enough; Perplexity, Claude, and Gemini matter too.
Query Customization — Can you define the specific questions/prompts to monitor?
Citation Tracking — Does it track when AI systems cite your content as a source?
Sentiment Analysis — Is the AI saying positive, negative, or neutral things?
Accuracy Monitoring — Can you detect when AI provides incorrect information about your brand?
Competitor Comparison — How do you stack up against competitors in AI responses?
Historical Trends — Can you track visibility changes over time?
Alerts — Does it notify you of significant changes or issues?

The Monitoring Gap

Most AI visibility tools focus on monitoring — they tell you where you stand but not how to improve. This mirrors early SEO tools that showed rankings without optimization guidance.

Understanding this gap is crucial for tool selection. See Monitoring vs Optimization in GEO for a detailed breakdown.

The most valuable tools increasingly combine monitoring with:

Content recommendations based on what AI systems prefer
Schema markup suggestions for AI extraction
Multi-platform distribution strategies
Research-backed optimization techniques

Pricing Landscape

AI visibility tool pricing varies significantly:

Free tiers — Knowatoa, Trustable offer limited free monitoring
Entry level ($49-99/mo) — Peec AI, Searchable, basic Otterly plans
Professional ($100-250/mo) — Full Otterly, Profound, Semrush AI features
Enterprise (custom) — Brandwatch, custom Profound, large-scale monitoring

Getting Started

For most brands, we recommend:

Start with free tiers — Test Knowatoa or Trustable's free tier to understand your baseline
Define your query set — Identify the 10-20 questions your customers ask AI about your category
Monitor for 2-4 weeks — Gather baseline data before making optimization decisions
Evaluate paid tools — Upgrade based on which features actually matter for your situation