A comprehensive comparison of Generative Engine Optimization software for tracking and improving brand visibility in AI responses.
| Tool | Focus | LLMs Tracked | Starting Price | Best For |
|---|---|---|---|---|
| Otterly.ai | GEO Monitoring | ChatGPT, Perplexity, Claude, Gemini | $99/mo | Agencies, Multi-brand tracking |
| Profound | AI Visibility Analytics | ChatGPT, Perplexity, Gemini | $149/mo | Enterprise brands |
| Searchable | AI Citation Tracking | ChatGPT, Perplexity, Claude | $79/mo | Startups, SMBs |
| Peec AI | LLM SEO | ChatGPT, Bing Chat | $49/mo | Content creators |
| Knowatoa | Brand Monitoring | ChatGPT, Perplexity | Free tier available | Testing/exploration |
| Trustable | AI Visibility + Optimization | ChatGPT, Perplexity, Claude, Gemini | Free tier available | Brands wanting tracking + action |
Quick Answer: The best GEO tool depends on your needs. For comprehensive multi-LLM monitoring with agency features, Otterly.ai leads the market. For enterprise-grade analytics and reporting, Profound offers the deepest insights. For budget-conscious teams wanting core tracking, Searchable or Knowatoa's free tier are good starting points. If you need both monitoring AND optimization recommendations, Trustable combines tracking with actionable GEO strategies.
A GEO (Generative Engine Optimization) tool helps brands understand and improve how they appear in AI-generated responses. Unlike traditional SEO tools that focus on search engine rankings, GEO tools monitor large language models like ChatGPT, Claude, Perplexity, and Gemini.
These tools typically provide:
The GEO tools market emerged in 2024-2025 as businesses realized that AI assistants were increasingly influencing purchasing decisions. A study from Princeton researchers found that specific content optimization techniques could improve AI visibility by 40-115%.
Otterly.ai has established itself as the most comprehensive GEO monitoring platform, particularly popular with agencies managing multiple brands. The platform tracks mentions across ChatGPT, Perplexity, Claude, and Gemini with daily or weekly monitoring schedules.
Pricing: Starts at $99/month for single-brand monitoring. Agency plans with multiple brands start at $299/month. Enterprise pricing available.
Profound focuses on enterprise-grade AI visibility analytics with deep reporting capabilities. The platform emphasizes data quality and offers integration with existing marketing analytics stacks.
Pricing: Starts at $149/month. Enterprise plans with custom integrations available on request.
Searchable emerged as a fast-growing alternative focused on simplicity and affordability. The platform raised significant funding in 2025 and offers a streamlined interface for citation tracking.
Pricing: Starts at $79/month. Annual discounts available.
Peec AI takes a content-first approach, focusing on optimizing content for AI discoverability rather than just monitoring. The platform provides recommendations for improving content structure.
Pricing: Starts at $49/month. Free trial available.
Knowatoa offers a free tier that makes it accessible for testing and exploration. The platform provides basic monitoring for ChatGPT and Perplexity with limited query volume.
Pricing: Free tier with 10 queries/month. Paid plans from $29/month.
Trustable differentiates by combining monitoring with optimization guidance. Rather than just showing where you're cited, the platform provides specific recommendations for improving AI visibility based on research-backed GEO techniques.
Pricing: Free tier available. Paid plans from $49/month.
Consider these factors when selecting a GEO tool:
Most GEO tools focus exclusively on monitoring — they tell you where you stand but not how to improve. This is similar to early SEO tools that showed rankings without optimization guidance.
The gap between "knowing your AI visibility" and "improving your AI visibility" remains significant. Some platforms are beginning to address this with recommendations, but the market is still maturing. For more on this distinction, see Monitoring vs Optimization in GEO.