A detailed comparison of two leading GEO platforms for AI visibility monitoring.
Feature
Otterly.ai
Profound
LLMs Tracked
ChatGPT, Perplexity, Claude, Gemini
ChatGPT, Perplexity, Gemini
Starting Price
$99/mo
$149/mo
Best For
Agencies, multi-brand
Enterprise, deep analytics
API Access
Higher tiers
All paid plans
White-label
Yes (agency plans)
Enterprise only
CRM Integrations
Limited
Salesforce, HubSpot
Reporting
Standard dashboards
Custom reports, exports
Support
Email, chat
Dedicated CSM (enterprise)
Quick Answer: Otterly.ai is better for agencies and multi-brand monitoring with broader LLM coverage and more accessible pricing. Profound is better for enterprise teams needing deep analytics, CRM integrations, and custom reporting. Both are monitoring-focused tools — neither provides optimization recommendations. For teams under $150/mo budget or managing multiple brands, choose Otterly. For enterprise brands needing integration with existing marketing stacks, choose Profound.
Overview
Otterly.ai and Profound are the two most-discussed dedicated GEO platforms in 2026. Both focus on monitoring brand visibility in AI language models, but they target different market segments and prioritize different features.
Otterly.ai: The Agency Favorite
Otterly.ai emerged as a purpose-built GEO monitoring tool and has become particularly popular with agencies managing multiple client brands. The platform emphasizes breadth of LLM coverage and ease of multi-brand management.
Key Strengths
Broadest LLM coverage — Tracks ChatGPT, Perplexity, Claude, and Gemini in one dashboard
Multi-brand architecture — Designed for agencies managing 10+ brands
White-label options — Agency plans allow branded reports for clients
Lower entry point — $99/mo gets you started vs Profound's $149/mo
Faster onboarding — Most users report going live in under an hour
Limitations
Less deep analytics — Dashboards are more surface-level than Profound
Limited integrations — No native CRM or marketing stack connections
API on higher tiers only — Programmatic access requires more expensive plans
No optimization guidance — Monitoring only, no recommendations
Pricing
Starter: $99/mo — Single brand, 50 queries, weekly monitoring
Agency: $499/mo — 10 brands, 500 queries, API access, white-label
Enterprise: Custom pricing
Profound: The Enterprise Choice
Profound positions itself as an enterprise-grade AI visibility analytics platform. The focus is on deep insights, integration with existing marketing technology stacks, and enterprise-level support.
Key Strengths
Deeper analytics — More granular data and trend analysis
CRM integrations — Native Salesforce, HubSpot, and Marketo connections
Custom reporting — Build reports matching your internal needs
API on all paid plans — Programmatic access without premium pricing
Dedicated support — Enterprise customers get dedicated CSMs
Data exports — Easy export for custom analysis
Limitations
Narrower LLM coverage — Doesn't track Claude (yet)
Higher entry price — $149/mo minimum
Longer onboarding — More complex setup, especially with integrations
Less agency-friendly — Multi-brand features are enterprise tier
No optimization guidance — Monitoring only, like Otterly
Pricing
Professional: $149/mo — Single brand, 100 queries, API access
Winner: Profound — Native CRM connections vs Otterly's standalone approach.
Multi-Brand Management
Winner: Otterly — Purpose-built for agencies. Profound charges enterprise pricing for comparable features.
Value for Money
Depends: Otterly offers more for less at entry level. Profound's value appears at higher tiers where integrations matter.
The Verdict
Choose Otterly if:
You manage multiple brands (agency model)
Budget is under $200/mo
You need Claude monitoring
White-label reporting matters
You want fast, simple onboarding
Choose Profound if:
You're an enterprise brand (single brand, deep analytics)
CRM integration is essential
Custom reporting is a requirement
You have budget for $300+/mo
Dedicated support matters
What Neither Tool Does
Both Otterly and Profound are monitoring platforms. They show you where you stand but don't tell you how to improve. This is a significant gap in the GEO tools market.
For optimization guidance, consider:
Pairing either tool with content optimization platforms like Frase or Surfer
Using platforms that combine monitoring with optimization (like Trustable)