Best Profound Alternatives

Looking for an alternative to Profound? Here are the top enterprise-grade GEO and AI visibility platforms to consider.

Alternative	vs Profound	Starting Price	Best For
Otterly.ai	Broader LLM coverage, lower price	$99/mo	Multi-brand, agencies
Brandwatch	Full brand intelligence suite	Enterprise	Unified monitoring
Semrush AI Toolkit	SEO + AI in one platform	$129/mo	SEO-first teams
Searchable	Simpler, more affordable	$79/mo	SMBs, startups
Trustable	Monitoring + optimization	Free tier	Action-oriented teams

Quick Answer: The best Profound alternative depends on your priorities. For broader LLM coverage at lower cost, Otterly.ai is the most direct competitor. For unified brand intelligence (social + web + AI), Brandwatch adds AI tracking to comprehensive monitoring. For SEO teams wanting AI features without switching platforms, Semrush's AI toolkit integrates naturally. For budget-conscious teams, Searchable or Trustable's free tier provide entry points.

Why Look for Profound Alternatives?

Profound is a capable enterprise GEO platform, but you might be exploring alternatives because:

Price — $149/mo+ is above budget for your team
LLM coverage — Profound doesn't track Claude (Anthropic)
Integration needs — You need different integrations than Profound offers
Agency model — Profound's multi-brand features require enterprise pricing
Unified monitoring — You want AI tracking within a broader brand intelligence platform
Optimization — You need recommendations, not just monitoring data

Top Profound Alternatives

Otterly.ai

From $99/month

Best for: Agencies and multi-brand monitoring

Otterly.ai is Profound's most direct competitor — a dedicated GEO platform focused on AI visibility monitoring. Key differences: Otterly tracks Claude while Profound doesn't, Otterly offers white-label agency features at lower tiers, and pricing starts 34% lower.

Choose Otterly over Profound if: You manage multiple brands, need Claude tracking, want agency features without enterprise pricing, or prefer simpler onboarding.

Stick with Profound if: CRM integrations are critical, you need deeper analytics, or dedicated account management matters.

See: Otterly vs Profound detailed comparison

Brandwatch

Enterprise pricing (custom)

Best for: Unified brand intelligence across all channels

Brandwatch is a full-suite brand intelligence platform that has added AI visibility tracking to its social media, news, and web monitoring capabilities. For enterprise teams already using Brandwatch or wanting unified monitoring, this adds AI without a separate tool.

Choose Brandwatch over Profound if: You want one platform for all brand monitoring, already use Brandwatch for social/web, or prefer established enterprise vendors.

Stick with Profound if: You need deeper GEO-specific analytics, don't need social monitoring, or find Brandwatch's broader platform overkill.

Semrush AI Toolkit

From $129/month (part of Semrush subscription)

Best for: SEO teams adding AI tracking to existing workflow

Semrush has added AI visibility features including Google AI Overviews tracking. For teams already using Semrush for SEO, this adds AI monitoring without switching platforms. The trade-off is less depth than dedicated GEO tools.

Choose Semrush over Profound if: You already use Semrush, want SEO + AI in one platform, or focus primarily on Google AI Overviews.

Stick with Profound if: You need deeper multi-LLM tracking (ChatGPT, Perplexity), don't use Semrush for SEO, or want dedicated GEO focus.

Searchable

From $79/month

Best for: SMBs and startups on a budget

Searchable offers core AI citation tracking at roughly half Profound's price. The platform is simpler with fewer enterprise features, but covers the essential monitoring needs for most teams.

Choose Searchable over Profound if: Budget is your primary constraint, you don't need CRM integrations, or you prefer simplicity over depth.

Stick with Profound if: You need enterprise features, CRM connections, or custom reporting capabilities.

Trustable

Free tier available

Best for: Teams wanting monitoring + optimization combined

Trustable differentiates by combining monitoring with optimization recommendations. While Profound shows where you stand, Trustable also tells you how to improve based on GEO research. The free tier makes it accessible for testing.

Choose Trustable over Profound if: You want actionable recommendations alongside data, prefer a free starting point, or value optimization guidance.

Stick with Profound if: You only need monitoring, want established enterprise support, or need CRM integrations.

Enterprise Considerations

When evaluating Profound alternatives for enterprise use, consider:

Integration requirements — What CRM/marketing stack connections are essential? Profound leads here.
Support expectations — Profound offers dedicated CSMs at enterprise tier. Compare support levels.
Security/compliance — Review SOC 2, GDPR, and data handling policies for each option.
Contract flexibility — Some alternatives offer month-to-month; Profound may require annual enterprise contracts.
Scalability — Consider query volume limits and pricing at scale.

The Monitoring vs. Optimization Gap

Profound, like most enterprise GEO platforms, focuses on monitoring. It tells you where you stand but doesn't tell you how to improve. This gap is worth considering when evaluating alternatives.

Platforms addressing this gap:

Trustable — Combines monitoring with optimization recommendations
Peec AI — Content optimization focus for AI discoverability

See Monitoring vs Optimization in GEO for more on this distinction.