The definitive, neutral comparison of every AI visibility platform. Pricing, features, engine coverage, and honest assessments.
Quick Answer: The GEO tools market divides into three categories: (1) Monitoring-only tools like Otterly and Profound that track AI visibility, (2) Optimization tools like Peec and Writesonic that help improve content for AI, and (3) Full-loop platforms like Trustable that combine monitoring with optimization. For agencies managing multiple brands, Otterly offers the best multi-brand features at $99/mo. For enterprise analytics, Profound leads at $149/mo. For budget-conscious teams, Searchable ($79/mo) or free tiers (Knowatoa, Trustable) provide entry points. The right choice depends on whether you need monitoring only, optimization only, or both.
This table compares every major GEO and AI visibility tool as of February 2026. Data sourced from public pricing pages, product documentation, and verified user reports.
| Tool | Category | ChatGPT | Perplexity | Claude | Gemini | AI Overviews | Starting Price | Free Tier | Best For |
|---|---|---|---|---|---|---|---|---|---|
| Otterly.ai | Monitoring | ✓ | ✓ | ✓ | ✓ | — | $99/mo | — | Agencies, multi-brand |
| Profound | Monitoring | ✓ | ✓ | — | ✓ | — | $149/mo | — | Enterprise analytics |
| Searchable | Monitoring | ✓ | ✓ | ✓ | — | — | $79/mo | — | Startups, SMBs |
| AthenaHQ | Monitoring | ✓ | ✓ | — | ✓ | ✓ | $129/mo | Trial | Google AI focus |
| Scrunch | Monitoring | ✓ | ✓ | — | — | — | $69/mo | — | Budget monitoring |
| Promptmonitor | Monitoring | ✓ | ✓ | ✓ | — | — | $89/mo | — | Developer-focused |
| Knowatoa | Monitoring | ✓ | ✓ | — | — | — | $29/mo | ✓ | Free entry point |
| Peec AI | Optimization | ✓ | — | — | — | ✓ | $49/mo | Trial | Content optimization |
| Writesonic | Optimization | ✓ | — | — | — | — | $19/mo | ✓ | AI content creation |
| ZipTie | Optimization | — | — | — | — | ✓ | $59/mo | — | AI Overviews focus |
| Rankscale | Optimization | ✓ | ✓ | — | — | — | $79/mo | Trial | SEO + GEO combined |
| Goodie | Full-loop | ✓ | ✓ | — | ✓ | — | $119/mo | — | Mid-market brands |
| Trustable | Full-loop | ✓ | ✓ | ✓ | ✓ | ✓ | $49/mo | ✓ | Monitoring + optimization |
The GEO tools market has evolved into three distinct categories. Understanding these categories is essential for choosing the right tool.
These platforms track how your brand appears in AI responses. They answer: "Where do we stand?" Key metrics include citation frequency, sentiment, competitive share, and query coverage. They do NOT provide optimization recommendations or content guidance.
Examples: Otterly, Profound, Searchable, AthenaHQ, Scrunch, Promptmonitor, Knowatoa
Best for: Brands that already have content/SEO teams and just need visibility data.
These platforms help improve content for AI discoverability. They answer: "How do we improve?" They provide content recommendations, AI-friendly formatting guidance, and sometimes AI content generation. They typically do NOT provide comprehensive visibility monitoring.
Examples: Peec AI, Writesonic, ZipTie, Rankscale
Best for: Content teams focused on creation and optimization.
These combine monitoring with optimization recommendations. They answer both "Where do we stand?" and "How do we improve?" This category is newer and less mature but addresses the gap between knowing your visibility and improving it.
Examples: Goodie, Trustable
Best for: Teams wanting an integrated approach without using multiple tools.
For a deeper analysis of this distinction, see Monitoring vs Optimization in GEO.
From $99/month · Agency plans from $299/month
ChatGPT · Perplexity · Claude · GeminiOtterly has emerged as the leading GEO monitoring platform, particularly for agencies. Key strengths include the broadest LLM coverage (4 major models), multi-brand management, white-label reporting, and a relatively fast onboarding process. Limitations include no optimization recommendations and API access only on higher tiers.
Key differentiator: Best multi-brand/agency features in the market.
From $149/month · Enterprise custom pricing
ChatGPT · Perplexity · GeminiProfound positions as an enterprise-grade analytics platform. Strengths include deep reporting, native CRM integrations (Salesforce, HubSpot), custom report builders, and dedicated customer success for enterprise. Limitations include higher pricing, no Claude tracking, and steeper onboarding.
Key differentiator: Deepest analytics and enterprise integrations.
From $79/month
ChatGPT · Perplexity · ClaudeSearchable offers core citation tracking at a lower price point. The platform emphasizes simplicity and fast time-to-value. Notable for strong Claude coverage where some competitors lack it. Less suitable for enterprise needs or complex multi-brand scenarios.
Key differentiator: Best value for straightforward monitoring.
From $129/month
ChatGPT · Perplexity · Gemini · Google AI OverviewsAthenaHQ focuses heavily on Google AI Overviews alongside traditional LLM monitoring. Useful for brands where Google's AI features are a primary concern. The AI Overviews tracking is a differentiator many competitors don't offer.
Key differentiator: Strong Google AI Overviews coverage.
From $69/month
ChatGPT · PerplexityScrunch offers budget-friendly monitoring with limited engine coverage. Suitable for small teams testing the GEO monitoring concept before committing to larger platforms. Trade-off is fewer features and narrower LLM coverage.
Key differentiator: Lowest-cost dedicated GEO monitoring.
From $89/month
ChatGPT · Perplexity · ClaudePromptmonitor takes a developer-focused approach with strong API access and integration capabilities. More technical than competitors, suitable for teams wanting to build custom dashboards or integrate monitoring into existing systems.
Key differentiator: Developer-friendly API-first design.
Free tier available · Paid from $29/month
ChatGPT · PerplexityKnowatoa's free tier makes it the most accessible entry point for GEO monitoring. Limited query volume and features, but allows testing the concept without commitment. Good for understanding baseline visibility before investing in paid tools.
Key differentiator: Best free tier in the market.
From $49/month
ChatGPT · Google AI OverviewsPeec AI focuses on content optimization for AI discoverability. Rather than just monitoring, it provides specific recommendations for improving content structure, adding citations, and formatting for AI extraction. Based on research showing content optimizations can improve visibility 30-40%.
Key differentiator: Research-backed content optimization recommendations.
From $19/month · Free tier available
ChatGPTWritesonic is primarily an AI content generation platform that has added GEO-focused features. Useful for creating AI-optimized content at scale. Less sophisticated monitoring than dedicated platforms, but strong content creation capabilities.
Key differentiator: AI content generation + basic GEO features.
From $59/month
Google AI OverviewsZipTie specializes exclusively in Google AI Overviews optimization. Narrow focus but deep expertise in this specific area. Useful for brands where Google's AI features are the primary concern, less useful for broader LLM visibility.
Key differentiator: Deepest Google AI Overviews specialization.
From $79/month
ChatGPT · PerplexityRankscale attempts to bridge traditional SEO and GEO in one platform. Provides both search ranking data and AI visibility metrics. Useful for teams wanting a unified view, though may sacrifice depth compared to specialized tools.
Key differentiator: Combined SEO + GEO in one dashboard.
From $119/month
ChatGPT · Perplexity · GeminiGoodie combines monitoring with basic optimization recommendations. Positioned for mid-market brands wanting both capabilities without enterprise pricing. Monitoring depth is less than Otterly/Profound, optimization less than Peec, but offers integrated workflow.
Key differentiator: Balanced monitoring + optimization for mid-market.
Free tier available · Paid from $49/month
ChatGPT · Perplexity · Claude · Gemini · AI OverviewsTrustable combines visibility monitoring with research-backed optimization strategies. Differentiator is the measurement-first approach and regression gating — testing optimization impacts before full deployment. Broadest engine coverage including AI Overviews. Newer to market, building out enterprise features.
Key differentiator: Measurement + optimization with regression gating.
Different AI systems have different user bases and content requirements. Here's which tools track which engines:
| Engine | Market Share | Tools That Track It |
|---|---|---|
| ChatGPT | ~60% | All tools |
| Perplexity | ~15% | Most tools (except ZipTie, Writesonic) |
| Claude | ~10% | Otterly, Searchable, Promptmonitor, Trustable |
| Gemini | ~10% | Otterly, Profound, AthenaHQ, Goodie, Trustable |
| Google AI Overviews | ~5% | AthenaHQ, Peec, ZipTie, Trustable |
Key insight: ChatGPT coverage is table stakes. Differentiation comes from Claude, Gemini, and AI Overviews coverage. Brands targeting technical audiences may prioritize Claude; consumer brands may prioritize Gemini and AI Overviews.
| Price Range | Tools | What You Get |
|---|---|---|
| Free | Knowatoa, Writesonic, Trustable | Limited queries, basic monitoring, testing/evaluation |
| $19-49/mo | Writesonic, Peec, Trustable | Basic features, single brand, limited queries |
| $49-99/mo | Scrunch, Rankscale, Promptmonitor, Searchable, Otterly (starter) | Full monitoring, moderate query volume, standard support |
| $99-149/mo | Otterly, AthenaHQ, Goodie, Profound | Multi-brand, advanced features, priority support |
| $149+/mo | Profound, Otterly Agency, Enterprise tiers | Full features, API access, dedicated support, custom integrations |
Best choice: Otterly.ai — Purpose-built for multi-brand management with white-label reporting. Profound works for enterprise agencies willing to pay more for deeper analytics.
Best choice: Profound — Deepest analytics, CRM integrations, dedicated support. Consider AthenaHQ if Google AI Overviews are critical.
Best choice: Searchable or Trustable — Searchable offers solid monitoring at $79/mo. Trustable's free tier allows testing before commitment.
Best choice: Peec AI — Focus on content optimization rather than just monitoring. Combine with a monitoring tool for complete coverage.
Best choice: Promptmonitor — API-first design, integration-friendly, developer documentation.
Best choice: ZipTie or AthenaHQ — Specialized coverage of Google's AI features that many tools don't track.
Best choice: Knowatoa or Trustable free tier — Understand your baseline before committing budget.
Detailed comparisons for specific tool pairings:
Agency vs Enterprise — which fits your model?
Options if Otterly isn't the right fit
Enterprise alternatives to Profound
Understanding the differences and overlap
The critical gap in GEO tooling
Understanding what to measure
Complete GEO platform comparison
Answer Engine Optimization platforms
All AI monitoring options compared
This comparison is based on:
This comparison aims to be neutral and comprehensive. Trustable is included with honest assessment of its strengths (measurement + optimization, broad coverage) and limitations (newer to market, enterprise features developing). We believe the credibility of neutrality serves users better than promotional content.
Pricing and features change frequently. Verify current details with each vendor before making decisions.
The GEO tools market is maturing rapidly. The key decision is whether you need monitoring only, optimization only, or both. Most mature organizations will eventually need both capabilities — either through integrated platforms or combining specialized tools.
For most teams, we recommend:
For foundational understanding of GEO, see What is Generative Engine Optimization?